The Sales Diagram

sales-diagram

OK this is my draft

sales-diagram-b

a bit better

sales-diagram-deutsch

sales-diagram-deutsch

sales-diagram-deutsch-on-white

sales-diagram-deutsch-on-white

sales-diagram-english-over-transparent

sales-diagram-english-over-transparent

sales-diagram-english-over-white

sales-diagram-english-over-white

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2 Responsesto “The Sales Diagram”

  1. admin says:

    Hi Brian,

    OK, the bottom one is mine. I’d need to mess with it a bit, my hand-drawn version looks quite a bit better, but I think I can dink around with Illustrator to try to make the graphic more appealing.

    I talked about this graphic to one of the bar business owner and he said “come by and we’ll talk about it.” I told him that I’ve created online “participatory environments” designed to create sales. Instead of zoning out, he got interested. I also said that Social Media and the Internet feel like a lot of work to business owners…even needless cumbersome work…

    He was like yeah

    I told him I figured out that the “gasoline,” the driving force behind everything online is “fun, it’s participation,” so to make an online presence viable, the solution is to organize a participatory environment driven by fun that leads directly to sales.

    I also told him that I could work with him to talk with his employees employees about what they like, about what their interests are, and the same goes for him…so what would actually be interesting for him to post on? What would be fun for him to communicate about online maybe once or twice a week, where if someone were to respond or care or talk with him about it later, where he’d be like, wow, this is cool…

    I mean, one waiter might be a comedian…hey post jokes. Another may be studying economics…post on “hey it was great to hang out with my fellow economics students at albertgasse39 last night…Dave mixed the most incredible drinks, and I think I finally understood what [some economics term] really means in the real world…cool…thanks all and cu at the bar again on the 29th…”

    David, the head bartender, he is literally like a drink-scientist. Maybe he’s bored of drinks, or maybe there’s stuff he’d be interested in…for example…I used a kinesiological test to point to a particular bottle. It was an artichoke liqueur, it was very bitter…and on ice exactly what I liked and wanted. I asked him, is this just artichokes put in a pile and allowed to ferment, and he was like: you know, I really don’t know on that one…I pulled out my phone and he was like they probably have it on WikiPedia and they actually did. For me, that’s cool shit…and hey…I’m more than happy to post that at their bar website while I’m there…cuz it’s kind of cool…and people who are more interested in “what was that song you played last night” can ask that too…

    So that’s the BAR.

    And here’s the sales image:

    http://www.dainis.info/information-marketing/coaching-with-brian/the-sales-image

    I’d like your feedback on
    http://www.dainis.info/information-marketing/coaching-with-brian/the-pitch
    and
    http://www.dainis.info/information-marketing/coaching-with-brian/pitch-to-pitchers

    …and since I’m about to go to sleep, it’d really help to have some guidance for tomorrow. Esp on whether a BuddyPress install is the actual product…

    Best,
    Dainis

    PS: The Waldorf School where my daughter goes to school is a very hot prospect. Again, BuddyPress install is the kind of functionality I think would be necessary…but I do need some programming backbone on these sites…

  2. admin says:

    This diagram is a slide. It is a spiraling slide. The middle part is the middle of the slide. It defines who you are depending on where you are on the slide.

    OK, so you “get on ” the slide when you start looking for something. At that point, you are a prospect. You search around for suff, visit Google, Yahoo, a facebook page a few websites, maybe you forget about it for a while, then you’re on a bus and you take out your phone and you search again…you are a prospect, you are interested…at some point you may find an online community dedicated to what you are interested in. Just like you might find a physical community or a club or another kind of grouping of people, activities, and information.
    During this process of searching, you make a buying decision. Money is a really great vehicle here, because you choose what you think is best for you by spending your money on it. Now, it’s certainly possible to have barter agreements, and you find a lot of stuff for free, but well, doing things like building houses for free is pretty tough. I mean, if someone can figure out how to, for example, build a house completely for free, then I would like to find out about that project. Closing this tangent off for just one more second, yes, the divine has given us many things for free, our lives, for example. We didn’t buy them. That’s true. And that plane of the divine finds its way into our lives in many many ways. And that is the coolest thing EVER. Now, it is also just frigging amazingly cool that the computer I am typing on right now, the microphone that is recording this message, that it was created, by us, on an earthly plane, with our human access to creativity. And without the vehicle of money, this computer would not exist. It’s possible that other civilizations figured out a way towards advancement without currency, but we went with this model, and well, it may have some edges to it, but it’s working. We can really do wonders with it.

    Though I really am quite interested in the ethics of money, basically, it’s a tangent for this presentation, so I will move forward with the buying process.

    So, the person buys.
    In this diagram, in this model, that eyeblink of the financial transaction is the critical point that we are designing our entire business model around. It means that we, as business owners, if we are going to be smart business owners, we design the “Prospect” side of the seekers slide to bring customers to our business.

    Your whole online offline marketing points to one thing. The sale.
    That means you need to be found when the person is on the bus looking for your service on their phone.
    That means that when someone had a good time at your bar and wants to meet people there after work and can’t find your bar name in Google and can’t remember your URL or even just can’t find your address quickly on your website…well…that person might go with someone else, might meet at another bar, because well…she just doesn’t want to spend more than 5 minutes creating the invite. She’s got two hours worth of work and 90 minutes to do it in, she wants to meet with her friends because her boyfriend is picking up the kids from practice today (and taking Sarah to her piano lesson), and she could get in a nice 2 hour break with some friends…but Layna is really not good with addresses and stuff, so if you don’t give her a map, she’s going to be late.

    So she wants to go to that new bar. If the website has the address and a map clearly on the front page, then she can send her friends the URL, get her work done, and meet her friends at the new place. If the website has some flash presentation about how cool the bar is and it takes ages to find an address or phone number…then our prospect is going to just say: “let’s meet where we met two weeks ago, at Frank’s on the corner of 5th and Green, here’s the address, a map, and their website, just in case.

    DONE.

    That’s just one example, and the principle we are going for is CONVENIENCE. Everything about the pre-buying process must be convenient, because purchasing from you, using your servicesis about positioning the sale as the next logical step for the prospect.

    Here’s the solution to online stuff being ”a whole lot of work,” along with out-of date websites that no one wants to update and that are expensive to update.
    The vehicle here is FUN, you can call it a PRINCIPLE or a VEHICLE, and I’d say another driver is INTEREST.

    So, what not to do is: DO NOT INVEST in an “expensive website” that is really good, really cool…right now. That’s what some of these cool websites with background music and graphic interaction and they go beep beep OR you can’t find anything because you have to click on funky icons to figure out what’s behind the icon OR the sequence is great for the first time you visit, but when you want to get to the products page for the 5th time, you really don’t feel like waiting for that shaded bar to fly across the screen and for the website to go WHOOOSH.

    That was cool THEN. And if you made money off of that site, then good for you.

    What you want is a website that presents your content in a professional manner, that enables people to slide down this slippery slide from prospect to client with no snags at all. It’s gotta be fun, fast, and everything about your website serves that purpose. I am an ethical purist, and I will say that not even the holiest of non-profit organizations would not be happy about increased donations, especially if those donations are gathered in accordance with ethical principles and their organization is worthy of greater financial support, and if they are going to be able to serve their purpose better with more financial supporr.

    So, anyway, I keep diverging into the ethics conversation….

    So, if you hire a web design company, they will create a website for you, and that will cost you money plus monthly fees.

    Here’s what I’d like to do for you, I’d like to not only create a website for you, but add the following

    WordPress-based website styled to your satisfaction with easy blogging, posting, thumbnail, featured articles, etc. You can concentrate on creating valuable content for your market.

    ListBuilding technology, squeeze page, Lead Magnet consulting and testing. This means that you will have a free offer on your home page that brings in free opt-ins. These people are a part of what some marketers call “your funnel,” and well, you can see that I’ve just taken that funnel and put in on one side of the well-known yin-yang diagram.

    Product Launch Consulting where we run online or offline campaigns via these media vehicles to create financial results.

    …and I’d like to waive the entire website development cost and agree to a 6-month coaching plan at 300 Euro per month.

    The coaching includes one hour of in-person (if you’re around the corner), phone, or skype consulting per month that can be broken up into 2×30 min or 1x per month. Along with email support and training to get you up to speed on posting on your own blog and managing your own content.

    My support process goes like this:
    You submit a request via email and I reply by sending you either to existing documentation, documentation I’ve written or that I create for you to solve your issue, or I hold your hand through the process.

    (BRIAN: I’ve taught about 3,000 people all kinds of tech courses…I can do it well…but it is time consuming. How do I work out supporting, but setting appropriate boundaries?) So, I’m asking, what is the support side of my deal. I have not been the best at setting these kinds of boundaries and have gotten overwhelmed by supporting others and compensating for their weaknesses or inabilities…but then I’ve been left with nothing. I mean nothing. Really seriously nothing. So, please spell out my time-management deal for these offers. They need some correspondence with me during the creation of their site. They may want look and feel work beyond what I can give them…I am an OK graphic designer…but for some purposes, I am not good enough. How do I not wind up promising something where they go: OK, now I want that menu here, I want this to look like this and that to look like that and draw me a castle in a cloud and a flower that comes out when they visit this category of pages…etc.

    So, Look and feel definitions do need to happen.

    DAINIS NOTE: Start posting Brian’s emails from his log in. Then he’ll see that he’s got nothing to worry about. Cut and paste.

    Sell him the system so he can use it for coaching clients.

    Private Coaching Environment Based on WordPress.
    -get rid of any DB pulling widgets that show comment excerpts
    -WLM
    -don’t name the categories after the person
    -don’t give the person a username that will register at Google Alerts
    -Test what happens, if you write the person’s full name in a comment. (maybe Google Alerts sees it, but people can’t access)
    -Figure out how to no index no follow a specific category of posts.

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