Market –> Client Profile
- High Search volume for a High profit product (best if Emergency)
- High Sales Volume
- What is your percentage of the Total Market Volume
- To what extent you’ve accomplished an online-offline business integration
Business Profile
- Google on market keywords
- Assess the scene, who is in it, check out some home pages, click on some ads, who’s paying for what, who is positioned where?
- Google Insights on market keywords
- how many searches in vienna on…then include wien, then include kaufen, then bewerten…be a buyers searching for the product, and see how many prospects there are in vienna
- Pick a few companies based on what they have or don’t….good is when they are paying for something and I can offer similar value for free
Individual Company Profile
- Paying for Herold, Google Ads, Tupalo, WLW.at ???
- Where are they getting their online traffic from…what are they paying for…does it need “evening out?”
- Organic search results?
- Doing Listbuilding?
- Have a list?
- What size?
- Building Community?
- Is their client base “community-able?” What kind of community do they serve and are they connected with that core?
- Direct Response Marketing to List?
- Physical, Virtual, and Combo Products?
http://www.herold.at/
http://www.google.at/
http://www.google.com/insights/search/
http://www.wlw.at/
OK, these companies also need to build strategies to facilitate honest online evaluations of their work