Küche renovieren in Wien (Kitchen Remodeling)

2. Küche renovieren in Wien (Kitchen Remodeling)

Shows a slightly receding market for kitchen remodeling:

http://www.google.com/insights...038;cmpt=q

OK this company:
http://www.haka.at/

They are on 1st page of Google, but are not doing any listbuilding. They look like they are on top of social media, because they do have both a FaceBook page and a Twitter profile. The question is how are those things going for them? Is it work? Is it generating sales or just a cool sense of community? This could be a fun call.

Again, I either help them, meet with them, or move to the next competitor within their niche. And I’d move to one that does not have FB or Twitter, that is not on the first page of Google, and I would get them all of that and more.

http://www.google.com/insights...038;cmpt=q

Market –> Client Profile

  1. High Search volume for a High profit product (best if Emergency)
  2. High Sales Volume
  3. What is your percentage of the Total Market Volume
  4. To what extent you’ve accomplished an online-offline business integration

Business Profile

  1. Google on market keywords
    1. Assess the scene, who is in it, check out some home pages, click on some ads, who’s paying for what, who is positioned where?
  2. Google Insights on market keywords
    1. how many searches in vienna on…then include wien, then include kaufen, then bewerten…be a buyers searching for the product, and see how many prospects there are in vienna
  3. Pick a few companies based on what they have or don’t….good is when they are paying for something and I can offer similar value for free

Individual Company Profile

  1. Paying for Herold, Google Ads, Tupalo, WLW.at ???
    1. Where are they getting their online traffic from…what are they paying for…does it need “evening out?”
  2. Organic search results?
  3. Doing Listbuilding?
  4. Have a list?
    1. What size?
  5. Building Community?
    1. Is their client base “community-able?” What kind of community do they serve and are they connected with that core?
  6. Direct Response Marketing to List?
  7. Physical, Virtual, and Combo Products?

http://www.herold.at/
http://www.google.at/
http://www.google.com/insights/search/
http://www.wlw.at/

Leave a Reply