Jalousien in Wien

Posted by on Sep 28, 2010 in Coaching With Brian, Information Marketing, Markets and Clients Wien | 0 comments

jalousien

Market –> Client Profile

  1. High Search volume for a High profit product (best if Emergency)
    1. Not a high search volume, not an emergency, but a high profit product
  2. High Sales Volume
    1. How many jalousien-type sales are made in vienna per month? Interesting question
  3. What is your percentage of the Total Market Volume
    1. are you a “big” or a “small” jalousien shop…serve more or fewer clients per month that your “competitors?”
  4. To what extent you’ve accomplished an online-offline business integration
    1. actually a business profile question…

Business Profile

  1. Google on market keywords
    1. Assess the scene, who is in it, check out some home pages, click on some ads, who’s paying for what, who is positioned where?
  2. Google Insights on market keywords
    1. how many searches in vienna on…then include wien, then include kaufen, then bewerten…be a buyers searching for the product, and see how many prospects there are in vienna
  3. Pick a few companies based on what they have or don’t….good is when they are paying for something and I can offer similar value for free

Individual Company Profile

  1. Paying for Herold, Google Ads, Tupalo, WLW.at ???
    1. Where are they getting their online traffic from…what are they paying for…does it need “evening out?”
  2. Organic search results?
  3. Doing Listbuilding?
  4. Have a list?
    1. What size?
  5. Building Community?
  6. Direct Response Marketing to List?
  7. Physical, Virtual, and Combo Products?

http://www.herold.at/gelbe-seiten/wien/jalousien/

Market Facts

http://www.google.com/insights...038;cmpt=q

Market seems to have increased significantly over the last 3 years actually…almost doubled…
Two companies are paying to be on the top of Herold:

http://www.herold.at/gelbe-sei...Cbersicht/

HELLA Sonnen- und Wetterschutztechnik GmbH(V-card)

Nr. 125
9913 Abfaltersbach
Telefon +43 4846 53364
Fax +43 4846 6555-34
E-Mail office@hella.info
Internet http://www.hella.info

Josko Fenster u Türen GmbH(V-card)

Harter Str 1
4770 Andorf
Telefon +43 7763 2241-0
Fax +43 7763 2810
E-Mail office@josko.at
Internet http://www.josko.at

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and neither of them are doing well with organic traffic:

http://www.google.com/#sclient...8db2267631

I’ve picked two companies from here:

http://www.wlw.at/sse/MainServ...=jalousien

Namely, those that also manufacture:

http://www.grundmann-sonnensch.../frame.htm

http://www.schattenmacher.at/

http://www.rekord-fenster.com/

(Rekord Fenster seems to have their act together…neat stuff on their site…how’s it working for them…CRM?)

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