jalousien
Market –> Client Profile
- High Search volume for a High profit product (best if Emergency)
- Not a high search volume, not an emergency, but a high profit product
- High Sales Volume
- How many jalousien-type sales are made in vienna per month? Interesting question
- What is your percentage of the Total Market Volume
- are you a “big” or a “small” jalousien shop…serve more or fewer clients per month that your “competitors?”
- To what extent you’ve accomplished an online-offline business integration
- actually a business profile question…
Business Profile
- Google on market keywords
- Assess the scene, who is in it, check out some home pages, click on some ads, who’s paying for what, who is positioned where?
- Google Insights on market keywords
- how many searches in vienna on…then include wien, then include kaufen, then bewerten…be a buyers searching for the product, and see how many prospects there are in vienna
- Pick a few companies based on what they have or don’t….good is when they are paying for something and I can offer similar value for free
Individual Company Profile
- Paying for Herold, Google Ads, Tupalo, WLW.at ???
- Where are they getting their online traffic from…what are they paying for…does it need “evening out?”
- Organic search results?
- Doing Listbuilding?
- Have a list?
- What size?
- Building Community?
- Direct Response Marketing to List?
- Physical, Virtual, and Combo Products?
http://www.herold.at/gelbe-seiten/wien/jalousien/
Market Facts
http://www.google.com/insights...038;cmpt=q
Market seems to have increased significantly over the last 3 years actually…almost doubled…
Two companies are paying to be on the top of Herold:
http://www.herold.at/gelbe-sei...Cbersicht/
HELLA Sonnen- und Wetterschutztechnik GmbH(V-card)
Nr. 125
9913 Abfaltersbach
Telefon |
+43 4846 53364 |
Fax |
+43 4846 6555-34 |
Josko Fenster u Türen GmbH(V-card)
Harter Str 1
4770 Andorf
Telefon |
+43 7763 2241-0 |
Fax |
+43 7763 2810 |
and neither of them are doing well with organic traffic:
http://www.google.com/#sclient...8db2267631
I’ve picked two companies from here:
http://www.wlw.at/sse/MainServ...=jalousien
Namely, those that also manufacture:
http://www.grundmann-sonnensch.../frame.htm
http://www.schattenmacher.at/
http://www.rekord-fenster.com/
(Rekord Fenster seems to have their act together…neat stuff on their site…how’s it working for them…CRM?)