Call 6

Call 6 info, first prep, then important topix

19 Responsesto “Call 6”

  1. Brian Responses says:

    Hey Dainis,

    Thank you for keeping me updated. You have a number of questions,
    and I’m going to do my best to address them here.

    Of course you are welcome to follow up with more or for clarification!
    I won’t be back in the office until Monday evening (going on a cruise
    this weekend), but I’ll try to give you a lot to go on here…

    1) Email

    You will have one agency account under your company name. That
    allows you to brand sub-accounts under the name of the company
    you’re doing email marketing for, so there is no confusion.

    2) Hourly basis

    Big question! Some people put up a crazy number just to sound
    important or use it for positioning. I personally prefer the route of
    having a number that is relatively high, but actually get clients to pay
    that rate.

    The model we’ve set up for you is based on a monthly retainer, and
    not necessarily on a per-hour basis. I’m comfortable with that. I think
    you’re doing a GREAT job of getting out there and talking to people,
    which is the most important thing you could be doing right now. It may
    turn out that we need to have more structure to that kind of
    conversation, and position it as a one-hour consultation valued at
    xxx euros. I’m not sure- we’ll have to see as we go.

    3) CTO

    This is a lower priority in my opinion, because our main goal is 10
    great clients paying you several hundred dollars per month within
    the next two months. We need to work hard and focus on making
    that happen.

    That said, getting a decent affiliate solution in place and the
    bookkeeping in order does sound like a priority. I’ve heard great
    things about idev affiliate. What’s the story there?

    4) My most successful campaign is described in detail here:

    http://www.informationmarketing.com/premium-product-creation/module-4/

    5) Esoteric approach.

    I write out detailed to-do lists based on my top priorities… that’s pretty
    much what we’re doing.

    You have a clear goal and we’re working hard to make it happen. That’s
    a great spot to be in.

    How did the Mac conversation go?

    My best,
    Brian

  2. Brian Responses says:

    1) Email You will have one agency account under your company name. That
    allows you to brand sub-accounts under the name of the company
    you’re doing email marketing for, so there is no confusion.

    • admin says:

      I am asking what my company name should be. I just talked with a politician who might want me to be his list manager. However, I’m thinking that neither the politician, the museum, or May would like their List Management to be “by” InternetMarketing.co.at. While it might be “odd,” I think a footer that says “List Management by Atsis.com” would not bother anyone…and then I start “being” iContact. Does that make sense?

      So, I’m asking “what brand do I use to manage everyone’s lists?” The recipients of these emails are also prospects for me.

      Who does the list management for so and so?
      —That is a good business question from business owner to business owner. Now, not a lot of companies are “there” yet, but the will be.

      So, I am asking, what name should I use?

  3. Brian Responses says:

    2) Hourly basis

    Big question! Some people put up a crazy number just to sound
    important or use it for positioning. I personally prefer the route of
    having a number that is relatively high, but actually get clients to pay
    that rate.

    The model we’ve set up for you is based on a monthly retainer, and
    not necessarily on a per-hour basis. I’m comfortable with that. I think
    you’re doing a GREAT job of getting out there and talking to people,
    which is the most important thing you could be doing right now. It may
    turn out that we need to have more structure to that kind of
    conversation, and position it as a one-hour consultation valued at
    xxx euros. I’m not sure- we’ll have to see as we go.

    • admin says:

      I told the bar owners at Albertgasse39.at that I wanted their feedback on whether they feel my conversation with them (my sales presentation) was worth 500 Euro. That’s how I started my presentation to them…then I asked again via email…but since knowing them…they generally don’t respond via email…they see you and then respond verbally. So, I’ll stop by soon on that.

      I think the initial explanation could be valued, if delivered virtually, at about 97 Euro. If personally, I think the 500 Euro mark is appropriate, however, I think business owners would think I was nuts if I charged that…

      So, an hourly rate does make sense, and for me internally, I feel comfortable with hourly rates that are very high.

      Essentially, we are also planning to “get rid” of high-consumption super-burn-dainis-out type clients in the initial 10. So, ideally, they won’t come in…but we’ll see if I wind up with a someone who simply overuses me and taxes me…then…I use the “fair use” clause in the contract, and they either pay me lots of money … or they go away and I start cultivating relationships with people and businesses who are fair.

      Anyway, I’d just appreciate an answer.

      120 Euro an hour?
      30?
      500?

      Also, I think I’ll need to do a bit of tracking regarding how long some of this stuff takes…how do you suggest I do that?

  4. Brian Responses says:

    3) CTO

    This is a lower priority in my opinion, because our main goal is 10
    great clients paying you several hundred dollars per month within
    the next two months. We need to work hard and focus on making
    that happen.

  5. Brian Responses says:

    3.1) That said, getting a decent affiliate solution in place and the
    bookkeeping in order does sound like a priority. I’ve heard great
    things about idev affiliate. What’s the story there?

    • admin says:

      if you can’t advise on affiliate technology, just let me know. A part of the story is that I have iDevAffiliate and Wishlist Member, and I put this together to synchronize the software:

      http://www.youtube.com/watch?v=X_J_o6RRUCM

      However, Charly Leetham (a lady), literally went into an abusive rampage “on me” when we were creating the product. I have it all recorded, and it was really really ugly. I don’t know how it happened, but it was AWFUL.

      Anyway, the deal is that:
      a) doing my accounting with the PayPal downloads is really really time-consuming and sucky

      b) if i had appropriate affiliate systems in place
      http://www.dainis.info/information-marketing/coaching-with-brian/business-systems

      then i could not only sell other peoples’ stuff whether or not they have an affiliate program

      and i can do more with having other people promote me via my affiliate programs…

      It seems important, because a lot of my products are likely “held back” because of this lack…however, it’s time consuming to set up and likely, the idea is to first get the base of 10 clients at 300 Euro per month and then use 500 Euro per month on outsourcing, building business systems, expert coaching/teaching sessions via skype…that kind of thing…

  6. Brian Responses says:

    4) My most successful campaign is described in detail here:

    http://www.informationmarketing.com/premium-product-creation/module-4/

    • admin says:

      Dude, is that just publicly available? I can fix that for you if you like…

      Thanks for the swipe file, the audio, etc.

      …Haven’t gone through it all yet, but I’d like to take a more thorough look before we talk on Tues.

  7. Brian Responses says:

    5) Esoteric approach.

    I write out detailed to-do lists based on my top priorities… that’s pretty
    much what we’re doing.

    You have a clear goal and we’re working hard to make it happen. That’s
    a great spot to be in.

    • admin says:

      OK, please dig in deeper into my priorities. For example, I felt really bad on Thursday, because I started a program in Eurythmics…I really wanted everything to be settled by now…and there is a special year of education in the movement craft called “Eurythmie.”

      It’s basically like Western Europe’s equivalent of Qi Gong.

      And well…I felt bad about “not focusing just on my priorities,” but after 2 hours of exercise, I fucking NAILED my meeting at the Mac store. Would I have been so energetic, so relaxed without the exercise? Possibly not.

      So, as my business coach…do I get to keep doing the Eurythmie? I mean, it costs money, and at 10 clients, no problem. I’ve told the teachers that it will take me a little while to figure out if I can continue with the study program…so I have some leeway before I commit.

      Same thing with being asked to conduct the teacher-parent choir at Emi’s school…I went to the rehearsal actually feeling like crap…feeling beat…and well…I’d be a co-conductor…but I did a tune, the people sang, it was fun, and we went out afterwards for a beer…and well…I was essentially asked to produce the Rocky Horror Picture Show for the whole school, potentially next year.

      I mean, it’s not official, it’s just a dream of one of the teachers…but it was really nice…and it was also nice that a group of people was sitting there going: wow, it would be SO awesome if you would do this for the school…I mean the kids would just eat it up…and god can you imagine the performance evenings where the parents have to dress up…god that would be great…

      I went home and slept better than I had in a long time…

      This is starting to answer my question…though…I would very much appreciate it if you would set some concrete benchmarks and dig into the priorities stuff…if you think that would help…

      It’s looking to me like just watching you formulate pitches is the big thing you are doing for me…just formulating offers in a way so that they are compelling…so, we might want to just focus in on that with your coaching setting particular targets though…

  8. Brian Responses says:

    How did the Mac conversation go?

    • admin says:

      I kicked ass and have a meeting with the boss on Wed. The boss did send an email about being totally clear on what I’m offering before I come, so I have some work to do on my offers.

    • admin says:

      hmmm…we could plan a release of the HAI SOCIETY for x-mas. do the backups thing b4 x-mas and then release the community website for x-mas. then, all purchases pre-x-mas get HAI SOCIETY membership for free for one year.

      After a year come reminder emails: would you like to renew HAI SOCIETY…also…we know whether they’ve posted/participated…etc.

      It would be cool if autoresponders could be launched based on a particular participation formula I design…

  9. admin says:

    1) Pitch to Jen
    2) Pitch to McShark (how to not get ripped off)
    3) Pitch to the pitchers
    4) How to follow up
    5) After I rock out May’s site…do a WSO for “no up front, 6 month min commitment $350/month?”
    6) Dainis as a VA to the right person at $50/hr 20 hrs per week solves my current problem

  10. admin says:

    What about finding people who are already looking for what I’m offering?

  11. admin says:

    keep in mind that when we are creating pitches, we are actually creating contract terms…may want to review google docs…

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