Call 5

Right now this is to organize my tasks from call 4 prep (because I put my to do list for the call there)

http://www.dainis.info/informa...all-4-prep

22 Responsesto “Call 5”

  1. admin says:

    OK, so I’m plowing through the warm-market emails.

    Mark is done
    Martin and Veronika are done

  2. admin says:

    ok, did follow-up for AG39

  3. admin says:

    send an email to a biz seminar place about:

    give a presentation at a local rotary meeting
    do some kind of presentation

    • admin says:

      i did this, but the people have not replied. i am not sure if i will be able to land a seminar, at least not one that i don’t organize myself. i will likely land seminars if i land clients.

  4. admin says:

    sent to trotula.at on a whim

  5. admin says:

    This guy is a semi-warm contact:

    http://www.edbelbruno.com/home.html

    brand new site by: http://www.thirdeyeindustries.com/

    …what’s a good quick pitch?

    Also, she is also a pretty warm contact:

    http://www.wingsoffreedom1.com/

    …and I think I can contact her on my own, but Ed, not sure how to strike up that convo…cu maybe the offer would be to his design company…

    YES, certainly keeping it on the ground too…local biz…

  6. admin says:

    Allrighty, here’s what Maureen got:

    Hi Maureen,

    ya know, i’m movin’ on…not exactly “out” of my situation yet, but i do have a clear plan…and i thought of you and your business because a part of my plan could likely benefit you quite a bit.

    Basically, I’ve started not only managing my own online businesses (curetinnitus.org music-composition-studio.com + others), I’ve started managing, for example omf.lv’s email list and online fundraising, as well as http://www.taoofyouth.com and their site redesign, product launches, and email listbuilding.

    What I’ve put together is this:

    10 core clients (2 spots taken):

    No up front costs
    Wordpress enabled blog (redesign, existing content, training on how to add new content)
    Site hosting and email (really fast and reliable servers)
    Search Engine Optimization Strategies to get to #1 in Google
    List Building Technology
    Lead Magnet development (ein online angebot wo mann name und email gibt für gratis infos)
    Community Emailing Software
    Membership Software installed Week 15 (protected areas of the website)
    Community features also possible
    Community Conversion into Profit Methods Consulting
    Site look and feel upgrade every 24 months
    300 Euro per month including taxes
    Product launch consulting after week 15 or so

    Even less is $300/month, and well…just the technology backbone for this kind of service alone costs that much…but I can scale and offer this kind of incredible value to a small group of core clients.

    You can come into my friendly world of “everything works, experts are a question away, i have a clear understanding of my online-offline business integration strategy, things are on schedule, it’s nice to relax and make money, etc.”

    If you are interested in finding out more, just get in touch!

    Kindly,
    Dainis

  7. admin says:

    Martin and Veronika got:

    Hey Martin und Veronika,

    da wir ab und zu auch über Internetsachen sprechen, und ich immer mehr online Resourcen zu meiner Verfügung habe, denke ich dass es wert sein könnte, das wir nicht nur uns als Familie und Freunde uns treffen…sondern dass ich ein wenig erkläre was ich gerade beruflich mache, und wie es vielleicht euch helfen könnte.

    Da ich meistens Familie und Geschäft nicht mische, denke ich dass vielleicht das Stürzlinger model der Zusammenarbeit doch zu überlegen ist. Daher habe ich einen Vertrag mit dem Okupationsmuseum in Riga abgeschlossen für Email List Management.

    In letzter Zeit, habe ich mich definiert als Mensch der Schmerz sowohl als auch Leidenschaft in funktionierendem Unternehmen online umwandeln konnte.

    Habe ehrlich gesagt, durch so was von einem Volumen von Marketing Infos gelernt um diese Webseiten profitable zu machen…

    Und das bringt mich zum Punkt: Die meisten Wiener Unternehmer, soweit ich es sehe, verstehen Webseiten als “Ausgabe” und “virtulle Broschüre,” und nicht als “Profitquelle.”

    Obwohl diese Graphik noch nicht super-über fertig und schön gemacht ist, denke ich eigendlich, dass diese Graphik ganz wertvoll ist…was meint Ihr? Wieviel ist diese Graphik wert?

    Diese Zeichnung, wenn man bei START im Uhrzeigersinn sich vorstellt einer Rutsche runter zu rutschen…dann führt das Interessensverfahren zum Kauf, in das Konsumverfahren hinein, welches zum Alltag führt, und dass Interessensverfahren wieder beginnt.

    What do you think?

    Cool shit huh?

    Anyway, da meine server Konfiguration alleine ca. $300/Monat kostet, habe ich mir Gedanken gemacht, wie ich meine gewonnene Fähigkeiten (und meine “Ausrüstung”) auch anderen weitergeben kann.

    Und, mehr oder weniger, was ich anbieten kann, ist eine Webseite die nicht nur eine Broschüre ist, sondern voll-ausgestattet ist mit Email Listbuilding Strategien (Email Sammlungsmethoden) und Spam-freie massen Email Sendungen (gar nicht so leicht wenn man anfängt mit 1.000 oder mehr Kontakte zu kommunizieren), die auch für Suchmaschinen optimiert ist…

    Und, was ich suche ist 10 Kern-Kunden für http://www.internetmarketing.co.at/

    Ich habe schon das Okupationsmuseum und http://www.taoofyouth.com, und höchstwahrscheinlich einen Wiener Lokal.

    Diese Kernkunden brauchen eine neue Webseite, wollen aber nicht die 2.500-7.500 ausgeben die eine design Firma verlangen würde…und die Kernkunden spüren auch dass das Internet ein Profitquelle ist, kein Platz für online Broschüren…I mean, sie wollen zumindest eine Liste aufbauen von Namen und Email adressen, damit Sie gute Verhältnisse mit Ihrer Kundschaft leichter pflegen können.

    Diese Unternehmer können am schnellsten vom Internet profitieren: http://www.internetmarketing.co.at/4-kategorien-erfullen-und-in-ca-3-6-monaten-den-umsatz-verdoppeln/

    Mein Angebot für diese 10 KernKunden ist:

    Keine up-front Kosten
    Wordpress enabled blog
    Site hosting and email (really f-ing fast and reliable servers)
    Search Engine Optimization Strategies to get to #1 in Google
    List Building Technology
    Lead Magnet development (ein online angebot wo mann name und email gibt für gratis infos)
    Community Emailing Software
    Membership Software installed (protected areas of the website)
    Community features auch möglich
    Community Conversion into Profit Methods Consulting
    Site look and feel upgrade alle 24 Monate
    300 Euro im Monat inkl. allen Steuern

    Wenn eigendlich nur die Servers einem einzelnem $300/monat kosten (mir) … dann fängt man an zu ahnen was für ein Angebot dass ist. Aber, meine Technologien sind “scalable,” so wenn ich’s hab…dann kannst du es auch haben.

    Bin sogar bereit noch billiger “eine Webseite” zu erstellen, aber dann…kann ich nicht die ganzen ListBuilding, eMail Management, Membership Software, usw. anbieten.

    So, I’ve done my best to put together an offer where people just scratch their heads saying “how is this even possible for this little money?” …and where I provide tremendous value and can do so effectively.

    Will einer von Euch Kunde von mir werden? That’d be kinda cool, I think. Und ich wäre total bereit auch die Details, Eure Wünsche, usw., anzuhören und auch zu realisieren.

    Der online Weg ist in vielen Marktnischen noch nicht so “present,” aber alle Unternehmen wachsen im online Kommunikationsfluss hinein…daher, wer jetzt anfängt das Interessensverfahren online in Richtung sein eigenes Unternehmens zu gestalten…wird mehr Kunden dadurch gewinnen können…und sie auch schneller, besser, und auch leichter bedienen zu können.

    So, wanna help me find clients…wanna be my client…wanna meet up and go play before it gets cold?

    Auch…bin auch nicht interessiert mit Geschäftssachen Euch zu belästigen…wenn es so empfunden wird…so…just let me know what you’re up for…and what not!

    Hi to Selina (sp?)

    Cheers,
    Dainis

  8. admin says:

    This was the first one I sent, and this is what Mark Rubel received…this one’s kinda scattered:

    Hey, guess what Mark, looks like biochor.at is a go! That’s nice.

    I think I am going to work on arranging http://www.youtube.com/watch?v=XGK84Poeynk for the first rehearsal. I didn’t know that Imogen Heap’s Hide and Seek has been performed fairly extensively by choirs…so there are some arrangements to choose from, which I could look at and likely I’d wind up creating my own in the end…

    Next, I thought about the “let me know how I can help” question you asked, and well…I came up with a combo type thing. Not just how you can help, but how I can help you…

    Basically, I gather that your website is not really an integrated part of your business or livelihood, and that’s cool for now…if that’s ok with you. However, I am now at about $300/month expenses just for the structure of my online businesses.

    That includes:
    Email List Management
    Web Hosting
    Emails and Broadcast Emails
    Websites based on WordPress
    Membership Software for Protected Content

    …and well…I do, fairly often, think about how I can provide value to good people with what I have. Also, I will likely be migrating to an even hotter server set up sometime this winter…and well…then I will literally have the fastest websites on the web…best loading…most reliable…period.

    So, I’m well on my way in that regard.

    And the question comes up…how can I help you?

    My server technologies are totally scalable to multipe urls, I can do email marketing…I mean…to set that up as a stand-alone business is expensive…

    I mean, I’ve been running curetinnitus.org and music-composition-studio.com as stand-alone businesses…and I started up http://www.internetmarketing.co.at and look out for http://www.biochor.at, because that site is going to have a pretty active community very soon…anyway…I developed a powerful graphic for online-offline business integration.

    It’s fueled by “direct marketing” techniques where a business owner can get results NOW.

    Now, maybe I can help you get more time in a day. That’s something I’d really be happy to do for you Mark. I mean, I know how tight money can be…and I saw on your site that you are at $55/hour for your studio…what an INCREDIBLE value! Though I know teaching makes things secure for you…I also know that you put in mega hours and maybe I can take the edge off for you a bit…

    Or maybe not…I mean…it’s not like you’re paying any attention to your website…you know?

    Anyway, I recognize that you have lots of people that you could work with on your site. One of the things that makes me unique is…this:

    Now, basically, what it says (and a lot of it is in German), I mean, basically, it says that the financial transaction is a very focused goal…but it does not have to be the only goal…for example, you may want to create time for yourself.

    Anyway…that graphic has the whole “sales funnel” people talk about moving people from prospects to customers (who consume), who then become prospects again.

    And well…I’d be more than willing to talk with you on the phone or via skype about how I could provide a web presence for you that at least touches upon the your desired online outcomes…however…well…it’s tough to talk to you about “profits” as the only motive…because that’s just not true. However, presenting your core values online and having a coordinated social media strategy can be quite well…nice and effective.

    You may already be using online tools to teach your classes, I don’t know, though I can create private places online for information exchange, file downloads, and teaching.

    You also likely have effective communications strategies for projects that wind up needing input from all over the world, with people spread out in many places (only coming together for a short time, if at all). However, we could talk about how a “membership website” could provide a private online space for such communications…

    Anyway…it might take some brainstorming…and you may just want to leave your website alone…I mean…your drive may not be more customers, it may be…less customers, less work, teach…and compose and play and travel and exercise and have more fun…

    So, to be completely fair and up front, what I’m thinking of is offering to redesign and host your site, and if you like, talk about social media strategy with you (FaceBook Twitter, etc.) as well as email list building strategies and the kinds of results one can expect with a healthy relationship with an email list of contacts who know you, like you, and trust you.

    Also, because I have been so focused on music-composition-studio.com and curetinnitus.org (my own sites)…and I only now created an arrangement with http://www.taoofyouth.com and omf.lv (client sites) … though I’ve been a webmaster and coordinator quite often over the last 20 years … I don’t have a “core group” of testimonials … of clients that are mega happy to work with me and who I’ve helped achieve real business goals (higher profits, more time, etc.) … so, I’d be happy to talk to you about well … a really over the top fantastic price and value for you (I’m talking nothing up front and a monthly fee) for a redesigned site with email marketing capacities, the ability to create private spaces easily, and, if you want, even some social media functions…

    Also, I’m not talking about some “program” I’m a part of…I’m talking about giving you all of the advantages of the resources I’ve build up over the years for a reasonable monthly fee…with my personal attention on making sure everything works for you and gives you not only a wonderful feeling of relaxation, but really helps you gain more profits and more time for yourself.

    So, if that sounds interesting to you, let me know…

    Otherwise…do you have a suggestion for just using the mac to do something similar to Imogen Heap on Hide and Seek?

    Sincerely and best wishes to you and yours…
    Dainis

  9. admin says:

    ok, that’s about it for the warm market. rzl.co.at will come up, but only after the core 10.

  10. admin says:

    BRIAN: Let’s make a $390/month WarriorSpecialOffer. Quick, short copy. I mean, it can’t hurt, right?

  11. admin says:

    OK: COLD MARKET.

    Use my 4 categories

    Find businesses that are sitting on a massive list and doing nothing with direct response marketing

    Do Google Analytics

  12. admin says:

    Google analytics on the word buy:

    buy a watch
    buy an apartment
    buy a roller
    buy a cell phone
    buy gold
    buy a car

  13. admin says:

    the people who made this website are likely to be making money. this was my first instinct back in the mid 90′s. these kinds of directories.

    http://www.wlw.at/

    anyway, since i don’t own the directory, which sucks, it’s pretty tough to figure out what businesses would have a big DB of customers…

    i tried to approach http://www.tupalo.com (at???) with a 20% referral/affiliate deal, however, it seems that these directories run ads for payment, and that’s their gig.

  14. admin says:

    This is how my conversation with Maureen is going:

    ADD ON EMAIL:
    quick add on…so incorporated into our work on your site could be the goal of, let’s say 4 workshops in other areas of the country within a specific time frame, with an email campaign to your list to find out where those workshops would be, what the folks would like, how much it would cost, etc.

    this is a great way to expand your business into new territory (workshops) while on secure ground…and the best place to build the foundation for the expansion (in my opinion) is in the virtual space…online.

    best,
    dainis

    REPLY EMAIL
    Thanks Maureen,

    Definitely talk over my offer with your son, because we are talking not only about all the technical pieces of a real online-offline business integration actually working…but we are talking about the orchestration of your online environment to create sales, time, and profit for you.

    This diagram has lots in German, but one can see what you’re getting with it, and well…it’s a proprietary diagram of mine…so please do not share it unless beyond your son.

    Basically, on one side, you have the Interessent (Prospect), and on the other you have the Kunde (Client). If your business is running on referrals alone, then a) that’s great, is it secure, is it enough, is it too much?

    When a business owner integrates the graphic below, their business will improve.

    The steps go:

    1) Be found
    2) Build a list of names and email addresses
    3) Cultivate a wonderful and profitable relationship with your community (your list)

    So, if you already have a list, please tell me how big it is and whether you’re doing any email marketing.

    The reason I ask is because with a list, let’s say of 3,000 people, it’s likely that my services could pay for themselves very quickly, especially if you do a virtual product launch of some kind (that stems from what your clients need and want).

    The whole point of undertaking what I’m offering is to be able to cultivate an excellent relationship with such a pool of prospects, clients, and referrals.

    So, anyone can put together a website for you. Not a lot of people can easily make all the pieces work together for effective community management and online sales. And even fewer do real, practical direct response marketing tuned in to your specific niche and the way you communicate with your customers. What that means is that working with me means that your list knows you, likes you, and trusts you, and that integrity is maintained even through being offered products and services.

    Also, with the yin-yang diagram…many business owners have additional goals, like, for example, more leisure time.

    If you’re happy with all-referrals, we could look at doing some direct email marketing to your list. If you’d like to build in some additional flows of people to your services, we could do that too (it goes search engine, social media like facebook, then your site, then opting in with name and email address, then visiting your site some more, then becoming a client, then consuming the service, then becoming a prospect again and searching and referring, etc.). If you’d like to launch a virtual product, we could do that…

    Anyway, I’m at $300/month already for “all this tech stuff,” and well…it all works together…and I can add in additional websites, so that’s why I’m making the offer. Why should I have all this stuff (and it works in harmony too), and not be able to share the benefits with others?

    For me, a group of 10 core clients sounds doable, fun, and engaging…and I just completed arrangements with http://www.taoofyouth.com (on a bit of a more complex package at a slightly higher price). So, there’s an opportunity right now to work with me and get tremendous value for a very low cost, I mean, other companies charge about $2,500 to start the process and do the initial development, and I’m offering that for free.

    If you like, discuss it with your son, and let me know if you have any questions or ideas. Especially let me know if you have a list of names and email addresses (and how many) … and whether you feel it would be helpful to approach them in a way that increases your authority, increases the good will on your list, and brings in healthy profits for you.

    Best,
    Dainis

    On Sep 17, 2010, at 5:59 AM, Maureen Higgins wrote:

    Hi Dainis,

    Sounds like you’re doing good things! My oldest son is a computer science major and whiz so he helps me out quite a bit but I may need some help, over time, in getting more hits on my website. Right now it doesn’t matter because I’m all referrals but over time I want to do more workshops in other parts of the country. That’s when I’ll need more help. Keep me posted on how and what you’re doing!

    All the Best,
    Maureen

    On Thu, Sep 16, 2010 at 1:44 PM, Dainis W. Michel wrote:
    Hi Maureen,

    ya know, i’m movin’ on…not exactly “out” of my situation yet, but i do have a clear plan…and i thought of you and your business because a part of my plan could likely benefit you quite a bit.

    Basically, I’ve started not only managing my own online businesses (curetinnitus.org music-composition-studio.com + others), I’ve started managing, for example omf.lv’s email list and online fundraising, as well as http://www.taoofyouth.com and their site redesign, product launches, and email listbuilding.

    What I’ve put together is this:

    10 core clients (2 spots taken):

    No up front costs
    Wordpress enabled blog (redesign, existing content, training on how to add new content)
    Site hosting and email (really fast and reliable servers)
    Search Engine Optimization Strategies to get to #1 in Google
    List Building Technology
    Lead Magnet development (ein online angebot wo mann name und email gibt für gratis infos)
    Community Emailing Software
    Membership Software installed Week 15 (protected areas of the website)
    Community features also possible
    Community Conversion into Profit Methods Consulting
    Site look and feel upgrade every 24 months
    300 Euro per month including taxes
    Product launch consulting after week 15 or so

    Even less is $300/month, and well…just the technology backbone for this kind of service alone costs that much…but I can scale and offer this kind of incredible value to a small group of core clients.

    You can come into my friendly world of “everything works, experts are a question away, i have a clear understanding of my online-offline business integration strategy, things are on schedule, it’s nice to relax and make money, etc.”

    If you are interested in finding out more, just get in touch!

    Kindly,
    Dainis

  15. admin says:

    Sent this to the bar owners:

    Subject: Termin Feedback

    Howdy Flo und David,

    würde mich wirklich freuen über eure ehrliche Antworten:

    War unser gespräch wertvoll?
    Hab ich sicher vermittelt was ich anbiete?
    Versteht ihr die Vorteile eines professionelem Internet Auftrittes, und versteht ihr den Unterschied zwischen einer wirtschaftstauglicher Homepage (Profitquelle) und einer online Broschüre (Ausgabe)?
    War unser Gespräch 500€ wert?
    Wenn nicht, welcher betrag kommt dir passend vor…oder war das Gespräch einfach volkommen wertlos?
    Was war das schlimmste über meine presentation?
    Was war das beste?
    Hey, you know what, ich könnte 3-5 Kunden aber lieber 3 in einer Niche gut betreuen. Vielleicht kennt ihr Nero oder die Besitzer vom Grande (oder andere Lokale in Wien), und wenn Ihr mein 300 Euro im Monat deal vermittelt, dann haben alle einen Vorteil, und ich kann mit AG39 billiger arbeiten…
    Ist es klar das ein neues Design, Webhosting, eMail, Marketing, List building AND Management, online environment leading to community cultivation — ist inkludiert, und dass die technologie alleine mir $300/monat kostet (aber dass ich mehrere domains unter einem Hut bringen kann)?

    So, ihr habt einen Entwurf per Google Dokument eines Vertrages bekommen, Ihr könnt Euer Preis nennen, und ich würde mich freuen von Euch Feedback zu bekommen.

    Mein Bestes,
    Dainis

  16. admin says:

    10 stop ins in viable niches.

    —whirlpools?
    —mcshark
    —furniture
    —maran??
    —abschleppdienst (towing)
    —custom küche wien
    —dentist???
    —aufsperrdienst wien (or by city)
    —emergencies where money is spent…
    —plumber wien

    ahhh…where the biz owner is likely to be there … talk with corporate?

    on another note:
    WTF about wishlistmember and idevaffiliate not working with me?

    • admin says:

      küche kaufen wien
      renovierung wien
      abschleppdienst wien
      aufsperrdienst wien
      mac kaufen wien
      Installateur wien Sofort

      D’s idea: notdienst-wien.at
      Gas Wasser Heizung Elektrik Notdienst Wien

  17. admin says:

    I am really psyched. I booked a preliminary appointment here:

    http://mcshark.at/contact/shop1060/

    with Christopher Mittag-Lenkkheym.

    Call notes:
    Flo is the guy who writes the checks, he is from the graphics “market” but does not have formal training as a graphic designer. he lives in i think he said voralberg, and he is in Vienna Tu-Fr every other week.

    The other guy does not write the checks and that’s Emilio, but is a partner.

    They just opened up two new stores and the stress level is high, that’s likely why they have not gotten in touch.

    Christopher was saying: “Flo isn’t really big on ad companies and all that…”

    and when i said “I’m just this guy who turned passion and pain into viable business online,” he was like “umm, can you come by next week, how’s this time for you?”

    Also, I asked him how I could present the idea without well…getting ripped off…I asked it better.

    Anyway, he is the in-between person, and after my meeting with him, it’s with the boss…which is cool.

    a light-bulb went off: treat everyone with courtesy and respect, however, they are all robbers. all of them. every single one of them wants to rip you off and will, even unknowingly, if you let them. it is your job to create an environment that treats these robbers like their having the red carpet rolled out for them…and really roll it out…but make sure the use of the carpet is completely harmless to you and your business (and appealing to your customers).

    So, design your pitches and correspondence so that you are “positioned” to sell…not so that you are positioned as a source of free info.

    The whole give and you will be given to thing is well…WAY FUCKING OVERRATED, and MUST BE DESIGNED.

    So, it’s like “design your own karma” really. I mean, if you don’t do it, you are in danger of falling into the toxic cycle of overgiving and being taken advantage of. Which is unhealthy as shit.

    So, here’s how I plan to pitch to McShark next week:

    1) Show the “one sales graphic” as the only sales graphic that anyone with an online component to their business needs.
    2) Tell him about CCCP (content content content pitch) … BUT … say, I have licensed a proprietary direct response marketing method, and I will talk in general about what I have planned. As powerful as these graphics and outlines are, I will speak in generalities and will only reveal the specifics of the campaign I have in mind for you after we make an agreement for payment.

    Here it is:

    I talk with the middle manager about a campaign that goes like this: 4 videos (with accompanying text). These 4 videos are in a proprietary email sequence that is designed to sell.

    Video1
    Video2
    Video3
    Video4

    Then I show (or before) my online-offline sales integration yin yang image. I show it but don’t send it to him.

    This is kind of affrontish (why is the spellcheck going off on that word?) anyway, I kind of want to say:

    “anyone who sees that I created this image, who does not want to work with me and pay me money and who does not recognize that what they pay me is a small fraction of what they earn as a result of working with me…anyone who looks at this graphic and does not want to work with me…well…I don’t want to work with them.”

    Concentrating on the image will necessarily improve your business, it will necessarily increase your profits…it can’t not…because that’s what the graphic does…if you don’t want it, let’s part as friends and maybe I’ll see you at a beach somewhere sometime…

    The guy was very interested when I said: “over the summer holidays, because I’d made some contact with Flo and Emilio, I just came up with well…a campaign that means a boatload of money for mcshark, like a boatload.”

    And I actually did.

    The secret campaign leads to “selling people backup systems for their macs” and maybe even (possibly later) creating a monthly fee that includes special service and a backup network of some kind”

    The story is:

    Profile of me that, BTW, positions me as cooler than cool in Vienna. Dainis has a late night till 4:30 AM conversation with a friend in crisis. A friend in need.

    The next day, he leaves his laptop on the Ubahn, and because of a funky twist of fate, he has his backup drive with him. His business backup drive is at home…but he loses about 8 months of family pictures…of family memories…gone (image of Emi turning in her Hello Kitty dress then fading OUT)

    As cool as Wienerlinien is, the laptop is not returned.

    Interview of a few guys at the McShark place where I went when this happened and I got my rental laptop. I mean, I was totally cool about the whole thing until I told a guy at the McShark shop, and I literally started crying…I said “just a sec…” and I crossed the street and went into the church across the way.

    Pretty decent video huh? The guys at the store say “oh, man, he was really emotional…and i totally understand…he’s been so friendly when he comes and buys his stuff…and he was buying a new laptop, and he just broke down…i mean he went out the store for a bit…he was talking about certain pictures and a video of his daughter that was really important to him.”

    So, the SETUP is: your life is digital now. You have a shitload of pics and videos. What the hell does your backup procedure look like?

    Dainis lost his backup drive…he had been really busy…had a late night conversation…and just left his bag on the uBahn. Whoever has the laptop and did not return it to the wienerlinien, may his or her fingers burn upon the touch of a computer…may God …

    (I am not a fan of revenge, though I am a fan of justice…not sure how to put that into the vids…but it’s a good sub-text and it is VERY good for McShark to acquire the resonance of being just…of standing behind what is right).

    SOLUTION: Buy this backup system NOW at 15% off while supplies last.

    IF POSSIBLE: monthly fee and you can drop off your laptop at one of our shops once per month and we’ll store a backup for you on our servers.
    WHY: DUH…that brings people into the shop, the salespeople say: how’s such and such working for you…is your computer fast enough for you etc.

    MAYBE: ONLINE backups suck…I mean…I’ve treid em…it’s like you need to be hooked up to a fiber optic cable a mile thick to get any use out of an online backup service. They take too fucking long. Who is going to backup 160GB online? But, if there is some fast way to do this, either with people stopping by the shop or some kind of network, then fucking cool.

    McShark could even offer an affiliate relationship to other Mac stores that offer the McShark Backup Plan. In other words, other shops sell for them.

    So, they TAKE OVER their niche. That’s the goal, can be accomplished in steps.

    Anyway, the “we care for you” aspect of the McShark Backup Solution kicks ass, as does my personal story.

    If AG39 becomes a client, they can be in the video too…the bartender can be like: I have never seen Dainis get so drunk before…he really cherished those pictures you know, it was a big loss for him.

    This is a really fucking awesome campaign. A fucking cool video where I am positioned as really cool: composer choir director online direct marketing behind the scenes hidden secret guru.

    can get a profile of me:

    switched to mac in Jan 2008, never looked back

    …Natürlich Macintosh…

    can get some really powerful embedded commands into the vid.

    Mac is cooler
    McShark cares about you
    We’re looking out for your most valuable asset ever: your most precious memories.
    Follow the gripping tale of the loss of my laptop and backup drive B
    Buy this backup system NOW at a reduced price.

    SO, I just outlined what I have in mind for McShark, and the idea is to monetize it. Also, I will only share: vid1 vid2 vid3 vid4 and my one sales graphic and refer to a direct response email campaign that i am certain will get them BIG results. I’m willing to do it for a laughable amount up front (500 Euro) plus a percentage of profits. The only thing about 0 up front and only a percentage of profits

  18. admin says:

    Here’s what Maureen said:

    Thanks for all the info, Danis. It sounds fabulous! I’ll definitely keep it in mind for later.

    All the Best,
    Maureen

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