Abschleppdienst Wien (towing service)

Abschleppdienst Wien (towing service).

http://www.toman.co.at/willkommen.php
OK, these people are the top organic result in Google. They look like they have a WHOLE LOT of money. Look at their vehicles. They also sell real estate, so there is this odd cross-sale happening. Good for them. The question is: do they have a list, what could they do with a list…the reason I am contacting them is because they have

“Der Konkurrenz immer einen Schritt voraus!” here http://www.toman.co.at/fahrzeuge.php

So they are saying that they are always one step ahead of the competition. They are likely very happy with their tech team, as they should be. What I’d offer them is listbuilding tech or just consulting.

Not sure what to pitch them…

But I could go to a weaker competitor and make em look just as powerful and place them right alongside Toman…now that could be a good idea.

The numbers:
http://www.google.com/insights...038;cmpt=q
These are very interesting. Lots of ups and downs. Does that mean that people have fewer accidents in particular times of the year? Huh, duh, that makes sense…

EGI said: most people have a contract either with their insurance or with their new car dealer. They have a number, if anything happens, poof, the service is right there and fast. This might not be the best market.

Market –> Client Profile

  1. High Search volume for a High profit product (best if Emergency)
  2. High Sales Volume
  3. What is your percentage of the Total Market Volume
  4. To what extent you’ve accomplished an online-offline business integration

Business Profile

  1. Google on market keywords
    1. Assess the scene, who is in it, check out some home pages, click on some ads, who’s paying for what, who is positioned where?
  2. Google Insights on market keywords
    1. how many searches in vienna on…then include wien, then include kaufen, then bewerten…be a buyers searching for the product, and see how many prospects there are in vienna
  3. Pick a few companies based on what they have or don’t….good is when they are paying for something and I can offer similar value for free

Individual Company Profile

  1. Paying for Herold, Google Ads, Tupalo, WLW.at ???
    1. Where are they getting their online traffic from…what are they paying for…does it need “evening out?”
  2. Organic search results?
  3. Doing Listbuilding?
  4. Have a list?
    1. What size?
  5. Building Community?
    1. Is their client base “community-able?” What kind of community do they serve and are they connected with that core?
  6. Direct Response Marketing to List?
  7. Physical, Virtual, and Combo Products?

http://www.herold.at/
http://www.google.at/
http://www.google.com/insights/search/
http://www.wlw.at/

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